DIET RITE COLA

Diet Rite was introduced in 1958 by the Royal Crown Co. as the first diet soft drink. With this revolutionary introduction, health-conscious soft drink lovers were finally given a choice consistent with their lifestyle – a great-tasting cola with no calories, sodium or caffeine.

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Diet Rite was introduced in 1958 by the Royal Crown Co. as the first diet soft drink. With this revolutionary introduction, health-conscious soft drink lovers were finally given a choice consistent with their lifestyle – a great-tasting cola with no calories, sodium or caffeine.

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