Brewed in Mexico, Sol is an easy-to-drink beer with a smooth and refreshing flavour. It all started on a sunny Mexican morning in 1899…On a clear sunny morning just outside Mexico City in 1899, in a little brewery called “El Salto de Agua” (“The Water Fall”), the sun’s rays creep over a brewing pot, inspiring the German brew master, to name his new beer “El Sol” – Spanish for “The Sun”. At that moment, “El Sol” was launched as a beer for the working class – offering them a beer much more refreshing beer than the predominant heavy European-style beers of the time.
Brewed in Mexico, Sol is an easy-to-drink beer with a smooth and refreshing flavour. It all started on a sunny Mexican morning in 1899…On a clear sunny morning just outside Mexico City in 1899, in a little brewery called “El Salto de Agua” (“The Water Fall”), the sun’s rays creep over a brewing pot, inspiring the German brew master, to name his new beer “El Sol” – Spanish for “The Sun”. At that moment, “El Sol” was launched as a beer for the working class – offering them a beer much more refreshing beer than the predominant heavy European-style beers of the time.
Crescent Crown Distributing is committed to supporting organizations and charities within the communities in which we operate, centered on improving the conditions and promoting the welfare of the recipients of our donations.
Each year we receive a large number of requests for charitable donations involving various types of support from across our distribution territory. While we recognize the value of all charitable work and try to approve as many of these requests as possible, we are simply unable to accommodate each organization seeking charitable support. Instead, we must make difficult choices, denying requests based on practical and budgetary considerations, not on how we view the importance of the particular charity or cause. Listed below are examples of requests and activities that we do not support. Please follow the guidelines below to have a request for a charitable donation considered.
Examples of requests or activities that we do not support:
Organizations and groups that represent matters of individual preference, belief, and conscience.
Adult recreation groups.
Political or individual lobbying activities.
Religious activities, in whole or in part, for the purpose of furthering religious doctrine. (Faith-based organizations may be considered if they provide services to all clients regardless of denomination.)
Operating or travel expenses.
School-affiliated field trips, graduations or performing arts events.
Contributing as a third party.
Charitable Donation Guidelines:
All requests for charitable donations must be made through our website at la.crescentcrown.com. Requests not made via the website will not be considered
Requests must be at least 4 – 6 weeks in advance of the need or event.
To better assist with the evaluation process, please be as specific as possible when completing the online application.
You must provide a copy of your Special Events Permit or 501(c)(3) before picking up your product, if approved.
Please note: In accordance with the Louisiana State ATC regulation, the beneficiary of the donation is required to pick up all unused product from a licensed retailer that has been donated by Crescent Crown Distributing for a charitable event.
If you would like to submit a request for sponsorship, please complete the sponsorship request form and we will review your application. We appreciate your understanding that we cannot fulfill all requests and thank you for taking the time to reach out to us.
